Meat, meaning and evolution

"Red meat - you were meant to eat it."

Or so Sam Neill has been paid to say by the Meat and Livestock association of Australia in their TV campaign a little while ago. If you haven't seen it, be thankful. But it you want to punish yourself, you can do so here.

He argues that by eating red meat, our brains became bigger and that's a main reason we evolved into the superior species that we are today. He waffles on about all the benefits of eating read meat and then concludes with the tag line - you were meant to eat it.

Isn't the self-contradiction in this painfully obvious? If humans evolved, we weren't meant to do anything. Humans just decided to eat meat because it was there and tasted good. How can there be any meaning in a world where we evolved out of nothing? No-one meant for us to eat meat. Unless there is someone out there with a plan for our lives. And not just out lives, but the whole of history. Someone who can mean for terrible things to happen, like a man dying on a cross, as part of a larger plan. Then we would to meant to do things.
Perhaps Sam Neill should stick to Jurassic Park.